The culture at Srinivasa – ideapreneurship as we call it - makes the license to ideate a distinctive organizational capability. We see a grassroot movement that has rallied the entire organization behind this innovation agenda, in a manner that leads to relationships that deliver value beyond the contract to our customers. ideapreneurship - is based on the fundamental belief of inverting the organizational pyramid and engaging, enabling and empowering the front line. This is because we understand that they are best placed to appreciate and understand the customers’ business and shape the roadmap to enhance the ‘value zone’ created in every interaction they have.
Ideapreneurship puts employees at the forefront of innovation where they innovate and collaborate with each other and with customers to seed, nurture and harvest ideas. This innovation and collaboration culture has given rise to a number of key enablers and tools to bring about a business impact.